American Giant debuts new cotton athleisure + more local style news

San Francisco brand American Giant’s new collection of leggings and tanks are super comfy and, obvi, work great with the label’s signature hoodies.

Plus, Huf honors late skateboarder Pablo Ramirez with a capsule collection and Van Cleef & Arpels sets up a sparkling experience in Silicon Valley.


American Giant goes all Sporty Spice with new Cotton Sport collection.

(Courtesy of American Giant)

Local closet staple American Giant isn’t resting on its laurels hoodies. Cue the new collection of buttery smooth, breathable leggings ($80) and tanks ($40) made of premium American cotton. Cotton Sport is AG’s first take on true athleisure and, unlike so many run-around-town styles, these babies move with you (phew!). Along with the major comfy factor, the tops and bottoms have minimal seams and come in a range of eye-catching colors. They also flatter lots of figures so, yeah, we know what we’re wearing on our next coffee date.

// American Giant has three Bay Area locations; american-giant.com.

Huf celebrates the legacy of skateboarder Pablo Ramirez with new capsule collection.

(Courtesy of Huf x PRF)

It drops tomorrow, March 10th: Huf x PRF (Pablo Ramirez Foundation) is a melding of the beloved SF skate brand and the beloved SF skateboarder/artist/musician for whom the foundation is named. (ICYMI: Pablo Ramirez, a man who oozed talent, passion and spirituality, died in an auto accident in 2019.) The curated collection of cool hoodies, tees, socks and more features Pablo’s artwork and writings. Proceeds benefit PRF, whose mission is to help promote a positive lifestyle for kids and young adults through skateboarding, art, and music.

The capsule is part of the larger Power of Pablo, a celebration including a series of fun events around town, from March 10th to 13th.

// The capsule release party takes place at 6pm at Huf SF, 968 Valencia St. (Mission), hufworldwide.com;pabloramirez.org.

Van Cleef & Arpels celebrates spring with fresh florals at Westfield Valley Fair.

(Courtesy of Van Cleef & Arpels)

Apparently, trendy immersive experiences aren’t just for famous dead artists and ice cream: Fine jeweler Van Cleef & Arpels recently transformed the center court of Silicon Valley’s Westfield Valley Fair into a floral sketchbook. Designed by French artist Alexandre Benjamin Navet, the installation will be in bloom through the last day of March.

The multidisciplinary artist is known for various techniques a la Japanese watercolor and pencil, as well as his use of bright colors, objects, and architectural forms that allow him to tell stories in a simple and playful language. They’re all at work here—bringing the vitality of nature to life.

Of course, the dreamy exhibit includes plenty of sparkle and shine—showcasing VC&A’s flora- and fauna-inspired gems and timepieces. Best part? You get to try on select pieces as part of the experience. Special orders of your favorites are available, too.

In other good news, the French jeweler will be opening a San Francisco boutique in April (stay tuned for more deets).

// 2855 Stevens Creek Blvd. (Santa Clara), vancleefarpels.com

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Fog City Flea opens trading post in the Ferry Building + more style scoop

Open seven days a week, the new Fog City Flea Trading Post overflows with artisanal things large and small from Bay Area makers.

Plus, Pacific Heights welcomes two new jewelry stores to the neighborhood: Aurate, the internet’s fave sustainably sourced and reasonably priced label, and Alexis Bittar, which is returning to its onetime Fillmore Street ‘hood, reborn and with handbags.


Happy shopping.

Fog City Flea Trading Post opens a brick-and-mortar in the Ferry Building.

Fog City Flea is no longer just for Sunday strolling! Thanks to the newly opened FCF Trading Post, you can get your fix of ceramics, beauty products, jewelry, clothes, housewares and more from local artisans seven days a week. Situated at the south end of the Ferry Building, the light-filled 5,000-square-foot marketplace-cum-department store is home to more than 45 Bay Area makers, brands, and retailers. Just a few include: West Perro, Bathing Culture, Yarrow Goods, Mae Leather, Abnormal Couture, Ivy, Sprigs of Hazel, Crow Canyon, and Inhae Lee.

Big fan of the original FCF? You’re in luck…it will continue as a monthly pop-up in the Ferry Building’s upper level (Grand Hall)—with an additional 25 vendors. Shop shop!

// Open 10am to 6pm daily, 1 Ferry Building, Suite 37, (Embarcadero), shoptradingpost.com

Fillmore Street is a little sparklier now that sustainable jewelry brand Aurate moved in.

(Courtesy of Aurate)

Buzzy NYC-based jeweler Aurate has come west and is currently celebrating its first California storefront. Yep, the charming jewel box (sorry, but it is!) now calls Pac Heights home. People, make room on those fingers, necks, and wrists as you’re going to wanna layer on the handcrafted and sustainably sourced gold and diamond goodies from this D2C women-led brand. Not only are the rings, necklaces, bracelets and more super cool, the prices are beyond reasonable for the quality. We say it’s time for a little treat-yourself treat—after all, buying yourself diamonds is the new buying yourself flowers. We’re all in and heading straight for the Luna gold huggie earrings and the Icon ring with white diamonds.

// 2208 Fillmore St. (Pacific Heights), auratenewyork.com

Alexis Bittar makes a brilliant return to SF.

The SF store will be reminiscent of the brand’s SoHo boutique shown here.

(Courtesy of Alexis Bittar)

Jewelry designer Alexis Bittar is back and better than ever. It has been a wild ride for the beloved Brooklyn-born Bittar: He sold his namesake brand and left the business in 2015, bought it back five years later, then relaunched as a lifestyle brand including (deep breaths) handbags last year. Next week, the label opens up gorgeous shop on Fillmore Street.

ICYMI: This is a homecoming of sorts, as the new space is located just a block away and across the street from the label’s past-life store on Pac Heights’ main shopping drag. Its stunning interior reflects Bittar’s newfound freedom and excitement about his baby’s next chapter. He paired up with Tony Award–winning set and costume designer Scott Pask to reimagine a traditional store interior—taking inspo from ’80s cult-indie film Liquid Sky with hints of Saw II and Black Mirror. In other words, prepare for an experience, and lots of oohing and aahing.

// 2105 Fillmore Street (Pacific Heights), alexisbittar.com

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